About this site
About Susan von Seggern and this guide
Last updated: Published by Susan von Seggern
This site is published by Susan von Seggern, a Los Angeles publicist and PR consultant, to explain her PR services for cause and nonprofit clients.
It is one of a small number of websites she publishes. Her main business website is susanvonseggern.com. This guide exists to answer, in plain language, the questions nonprofits, event organizers and companies with a cause ask about media outreach, press releases and event publicity before they get in touch.
Who is Susan von Seggern?
Susan von Seggern is a Los Angeles publicist who has worked in PR in the city for more than 20 years. Her career includes work as a major label publicist, CEO of a boutique PR agency, time in political PR, globe-trotting corporate PR, and a return to consulting for event, corporate, cause and cultural clients.
Her main website describes her as one of the most well known and well liked publicists in Los Angeles, with an honest, positive and tenacious style. Career details are on her LinkedIn profile.
On this page
What this site is
Definition: the Susan von Seggern nonprofit PR guide
This is a focused guide to nonprofit and cause PR in Los Angeles, written and published by Susan von Seggern about her own services. It is not an independent review site. Where it compares options, such as hiring a publicist versus an agency, it says so and explains the criteria on the same page.
Event and corporate clients are given priority here because many cause stories begin with an event, a sponsorship or a corporate partnership.
Career at a glance
| Role | What it involved |
|---|---|
| Major label publicist | Music industry publicity |
| CEO of a boutique PR agency | Running an agency and its client roster |
| Political PR | Communications for political work |
| Corporate PR | Globe-trotting corporate communications |
| Consultant | Individualized campaigns for event, corporate, cause and cultural clients |
Practice facts
- years in Los Angeles PR
- 20+
- client groups: event, corporate, cause, cultural
- 4
- pillars in her media relations framework
- 4
- of events, from festivals to premieres
- 100s
Where to see her work
Her published releases cover nonprofits, books, films, festivals, conferences, music, technology and corporate launches. Read them on her press releases page. She has placed lead service coverage in Good Housekeeping, Yahoo, the New York Times, HuffPost and Best Life, and was interviewed about her events framework by PR News.
To discuss a project, use her contact page. To see how this guide is written, read the methodology, or return to the nonprofit PR Los Angeles guide.
Common questions
- Who is this kind of PR for?
- It suits interesting, newsworthy and active organizations with something to announce: a benefit event, a book, a film, a partnership, a launch or a milestone. Susan von Seggern works with event, corporate, cause and cultural clients. Event and corporate inquiries are especially welcome, including companies whose news has a cause or community angle.
- Does Susan von Seggern only work in Los Angeles?
- She is based in Los Angeles and has worked there for more than 20 years, but her published releases reach well beyond it, with datelines in Miami, Tiburon, San Jose, Joshua Tree, Cambridge in England, and the Westfjords of Iceland. Los Angeles organizations also benefit from her local network and hyper-local tactics.
- Where can I see Susan von Seggern's past work?
- Her main website, susanvonseggern.com, lists press releases and portfolio case studies, including Rock Row, a green home development that sold out in 5 weeks, and Unabomber Poker, which covered Phil Laak's Guinness World Record. Her LinkedIn profile has full details of her career.
- What should I prepare before contacting a publicist?
- Have a short description of your news, key dates, any notable people involved, photos or other visuals, and a sense of budget, including whether newswire distribution is an option. If you have past coverage, gather the links. Clear materials help a publicist judge the strongest angle quickly and start outreach sooner.
- How do I start working with Susan von Seggern?
- Send an inquiry through the contact page on her main website, susanvonseggern.com. Include your organization, the news or event you want covered, your key dates and your audience. Event and corporate inquiries are especially welcome. She uses that information to suggest which of her four pillars fit your goals and timeline.